JUSJRDN & BABBAGEOUT NOW
ATMOSPHERE
A song about feeling disconnected, drifting through life and looking for a way through. The visual treatment gives listeners a clear first step into the world of Mr. J.
HEARTBROKEN
HOMIES.
Start with Atmosphere. Meet Mr. J. Follow the world behind the music as the next chapters take shape.
✳One home for the music, the story
and what's coming next.
and what's coming next.
out of place
but still here.MR. J / HEARTBROKEN HOMIES FEEL IT ALL.KEEP GOING ↗A story about heartbreak
and finding your way through.
but still here.MR. J / HEARTBROKEN HOMIES FEEL IT ALL.KEEP GOING ↗A story about heartbreak
and finding your way through.
Hear the song✳Enter the story✳Follow the next chapter✳Hear the song✳Enter the story✳Follow the next chapter✳
The first chapter
START WITH
ATMOSPHERE.
The song is the entry point. From here, listeners can move into the visual world around Mr. J, understand the feeling behind the track, and find the next step without losing their way.
BEHIND THE SONG
inside the story ↗THE FEELING
BEHIND IT.
A short artist note, approved artwork and connected video can give the track context without asking fans to search across several platforms.
MEET THE CHARACTERS ↘The role of this pageEvery clip, lyric video, interview or release post can lead to the same destination. A new listener can hear the music, understand the world around it, and choose to follow what comes next.
The reason to build it
MAKE EACH RELEASE
LEAD SOMEWHERE.
The project already has music, video content and an audience across platforms. This concept gives the Heartbroken Homies era its own campaign home, with a clear path from discovery to listening and from listening to the next release.
Bring people in
Shorts, lyric videos, social posts and interviews can point to one page built specifically around the Heartbroken Homies era.
Discovery to the projectGive them more to connect with
The track, character artwork, artist notes and visuals sit together, helping the music make sense as part of a larger story.
The track to the worldBring them back
One clear release updates destination can guide people to the next chapter and connect them to the existing Prime Purpose Movement mailing list.
A visit to a lasting connectionThe characters
THE WORLD HAS
PEOPLE IN IT.
The characters are a major part of what makes this era distinct. The page gives each character room to be introduced through approved artwork, a short profile and the music or visuals connected to them.
THE MAIN CHARACTER
Mr. J
The character who introduces listeners to this chapter and the feeling at its centre.
THE HOMIES
The Heartbroken Homies
As the universe expands, each approved character can have their own story, personality and related tracks or videos.
THE VISUAL THREAD
Art that connects
Recurring symbols, colours and objects can link cover art, videos and future physical releases into one recognisable identity.
The character illustrations here are visual placeholders, not official designs. A final build would use Jordan's approved artwork and story details.
Keep the story moving
DON'T MISS
WHAT'S NEXT.
When a new video or release arrives, fans should have a clear reason to return. The finished site can connect to the existing Prime Purpose Movement mailing list, keeping updates in one place instead of creating a separate audience list.
GET RELEASE UPDATES ↗